At BuyThe.co.uk we specialize in descriptive .co.uk domain names, domains for small and big business.
We know from experience that a good domain can help any business that benefits from online exposure either hit the ground running or perform better and optimize their profits in the process.
Your domain url is often your very first point of contact with your customer, if that clicks in a way that it instills confidence and authority, which is often the case for descriptive keyword domains, then you have overcome a big initial hurdle right from the bat.
Because that customer will choose your website, they want to see what you offer, that means you get the first shot to get the customer in the door and not your competitor(s).
A great domain can work for your business as a primary branding tool, or for existing brands as a secondary branding tool that can be used for additional marketing strategies to create a more diverse point of entry to pull in new business.
It works for others, it can also work for your business!